Top 14 Real Estate Newsletter Tips

The distribution of a newsletter can be an important educational and marketing function of your real estate firm; however there are several things you should consider prior to newsletter development.

1. Know where your arrow should point. Knowing your target audience is essential for creating the core essentials in content selection. Without an understanding of those who will be reading the newsletter you will likely fail to connect with your readers on a meaningful basis. 2. Determine a realistic vision. Evaluate the total amount of information you will be placing in the newsletter. Then determine if it is reasonable to assume that the same amount of material can be obtained for subsequent issues. 3. Develop writer’s guidelines. Determine the type of material you require for your newsletter and then work at developing solid relationships with writers who can supply content for your newsletter. 4. Avoid all rudderless ships. Make sure the vision for the newsletter is well articulated and that the editor you choose will work toward maintaining the vision. This goal is often achieved by creating departments in the newsletter than have specific content requirements. 5. Early to bed. By setting the deadline for content early it is possible to allow for unavoidable delays in content delivery to ensure the newsletter is completed on time. 6. Content is king. Make sure your content is solid. It doesn’t matter how good the newsletter looks if the information isn’t solid. 7. Put your content on a diet. Make sure your content is lean and compact. Have your editor work to remove the fat from each article. Remove any material that is not needed. Readers will lock into something until it begins to bore them. Make sure the information is short and pointed. 8. Bring your bullets. Informational items can be reduced to bullet points and grouped together for a quick snapshot of interesting real estate information leaving room for a more story driven newsletter. 9. Make your design time-challenged friendly. Since most readers will have relatively little free time or focused attention make liberal use of boxed quotes and short, yet relatable facts for easy skimming. 10. Care to opine? Make sure every newsletter provides contact information for feedback. This will help you assess what is working and what may need to be scrapped in the ongoing development of your newsletter. 11. Go hi tech. Make sure to also make your newsletters available by email subscription. A full developed html edition will make a solid impression on your clients. 12. So, that’s how you spell it. No matter how good your editor may be always run your newsletter content through spell check software. There’s nothing more embarrassing than a laundry list of misspelled words in an otherwise exceptional newsletter. 13. Playing the links. Make sure that your email edition has plenty of applicable links that allow your clients to gain further understanding of issues brought up in the newsletter. This may take some extra research, but is an important feature your clients will be grateful for. 14. Provide the personal touch. Make sure that every newsletter provides a personal bit of real estate insight from you. Even if you are not the editor your clients will gain confidence in seeing a section that has information directly from you. Should you ever have questions related to the effective management and development of a newsletter for your real estate firm, be sure to visit with a virtual online assistant. Everything from ideas to full production of a newsletter for your firm can be obtained when contacting a virtual assistant.

« Back