How To Get Your Clients To Constantly Refer You Business

As a real estate agent, you are running your own business. You may be affiliated with a company, however, the fact is you have your own business under this company name. Therefore, the most important thing you can do to build up your business is to increase the amount of referrals your business receives. The following is some helpful information to help you to get your clients to refer your business to others.

First of all, your business is you. You will need to be aware of your actions and make sure you handle your business smoothly and with integrity. If you make a promise to a client, make sure you follow-up with that promise. The fact is your reputation is your business. By breaking promises to clients or not following through with important matters, you are giving them a reason not to refer your business.

Closing gifts are a way to end a transaction with a good feeling. If you have clients that just purchased their first home, leave them a welcoming basket at the door. Many agents leave themed baskets for such an occasion. For example, if they have children and will be moving into their new home, a basket filled with items for a movie night would be a big hit. You could include items such as free movie rental coupons, popcorn, drinks, and movie candy. For the newly wed couple moving into their first home, a basket with a nice bottle of wine, wine glasses, candles, crackers, and cheese may be more appropriate. This action is very important to your business and you’ll find only the top professional real estate agents are doing it.

To build your reputation as the real estate agent to go to, you will want to make sure that you entice your clients to spread your name to potential clients. This is done by offering your support where and when it is needed. Let your clients know you are available and always return their calls within a short time. Most importantly, however, stay in touch with your past clients. After they close on their home, call them and let them know you are still available should they have any questions or concerns.

Staying in touch with former clients after the initial call a few weeks after the sale is also very important in building your business on referrals. Sending out a letter, a card, or even a small gift on special occasions such as Thanksgiving, Christmas, Hanukkah, Valentine’s Day, their birthdays or the anniversary of their move in date will let them know you care. These events are a great way for you to put your name in front of them and it is a subtle reminder to them of what a great job you did for them.

Another way to stay in touch with your past clients is to send out a newsletter. The newsletter may include updates on the real estate market in the area, new listings you have, or perhaps, details showing your success or completion of more education. Your past clients will appreciate these updates and will look forward to the next newsletter you send.

However, if you plan to use the newsletter approach, make sure you are able to stick to the schedule you set. While there may not be enough news for a monthly newsletter, a quarterly one might work better for you. You can also place tips in the newsletter on how to fix-up your home or perhaps offering information on where to find plumbers, roofers, or other contractors.

By staying in touch with past clients using the previous techniques, you are allowing your client to see how dedicated you are to them and to providing great service. You are also enabling them to think of your name when somebody mentions real estate or buying or selling a home. The most important factor in real estate is to get your name out there where potential clients can see it. By keeping in touch with your past clients, you’ll find they will constantly refer your name to others they know. These techniques are ones that top real estate agents use and implement religiously. It is the reason for their success in the business.

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