How to Determine Where Your Time Should Be Spent

As an individual that holds a real estate license there are certain functions in a real estate transaction that only you can handle. One of those is coming to the point where your prospect becomes a new property owner by signing on the proffered line.

There are functions, however, that do not require a licensed agent to perform. Many real estate agents continue to manage these affairs without taking the time to evaluate the cost effectiveness of the personal management of these details. A virtual online assistant will not be able to conduct the sale of a property, but they can provide peripheral assistance in managing many of the very specific and sometimes tedious details that come both before and after a sale. You should be as hands-on as possible with income producing activity such as a property transaction. You should be the key player in client development. As a real estate professional you should be available to show prospects a variety of specifically chosen properties based on a client’s profile. There are a few items that may cost you time and money if you were to handle them by yourself which makes the use of a virtual assistant a choice worth pursuing. Online Transaction Coordination (OTC): A virtual assistant can coordinate your transaction and keep everyone involved apprised of any changes or situations that arise during the transaction process.

Lead Follow-Up & Tracking: You can provide personal contact with prospects, but allowing a certified virtual assistant to manage the details of follow-up may allow you the freedom to nurture new prospects.

Just Listed & Just Sold Postcards: This service allows a custom designed postcard to be mailed to prospects in the event that a new property becomes available or a previously listed property is acquired.

Drip E-Mail Campaigns: When you don’t have the resources to keep in contact with clients on a regular basis a virtual assistant can provide specialized campaigns as a resource to “provide useful tips, advise, and information from their neighborhood real estate expert—YOU!”

Miscellaneous Design Services: If you find it difficult to design flyers, newsletters, brochures, e-bulletins or even to conduct needed research, a virtual assistant can manage these details.

Client Database Management (CDM): While you understand the need to keep in touch with clients, it is cost effective in the short term to concentrate on new prospects and impending sales of real estate. A virtual assistant has an understanding of how much you value your current client base so they offer timely mailings that keep you connected to your past clients. This is done through postcards, sports schedule cards, greeting cards, written letters, magnetic notepads, informational newsletters and other unique mailings.

Special Projects/Campaigns: Special marketing plans or other seasonal events may require additional help. A virtual assistant can step in and facilitate the launch of a successful campaign.

Real Estate SEO: Articles for your website remain a positive way to maximize your sites position with the primary web search engines. If you need assistance in formulating articles based on a keyword or phrase in the optimization of your website a virtual assistant can provide the original content you need.

Through the elimination of certain valuable, yet time consuming functions of your office, you will likely discover an ability to establish a larger client base and ultimately maximize your sales potential. This increase more than compensates for the utilization of a virtual assistant. The end result is more ability to sell with a reduction in your overall stress level.

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