Do You Follow Up With All Your Leads Nightly?

You find yourself at the end of another busy day. You checked the status of a few transactions, recall the properties you reviewed with clients, and are ready to go home and decompress after a rather difficult day. In that moment you realize your day is not over.

The phone sits on your desk mocking your earnest desire to go home. You really should take care of some client follow-up, but you’ve got friends coming over so the calls wait another day. In today’s business climate you have only a very small window of opportunity to connect with prospects. If you wait – even a day – you may find that they have already moved on to another real estate firm. By committing to mandatory call backs on all daily leads you stand a much better chance of helping that client reach their real estate goals. The difficulty comes in our opening scenario. Far too often you are tired and hurried at the end of the day and lack the patience for meaningful follow-up. You know it needs to be done, but it is exceptionally difficult to manage follow-up when you’d rather be enjoying life away from the office. A qualified virtual online assistant can provide the follow-up needed to assure your clients that their needs are important to you and that, given enough information, your firm can assist them in every area of their property search. A virtual assistant will work with an approved script that takes into account the need to stress mortgage pre-approval and a comprehensive understanding of the type of property the prospect is looking for. This information is then forwarded to you for your attention the following work day when you are fresher and have a stronger vested interest in connecting with hot leads. You see, a thorough follow-up by a virtual assistant can help you rate the type of prospect you are dealing with and which ones may be most interested in receiving a call from you. A virtual assistant can provide additional follow-up with these same clients to gain a better understanding of their continued interest in a property search or if other arrangements have been made. In all, a virtual assistant may make as many as three calls over a designated period of time seeking to manage a connection between your prospect and a property search. They also ask questions that help you gain an understanding of their desire for meaningful interaction with a real estate agent. A comprehensive lead sheet is sent to the real estate agent helping to gain a clear picture of the specific type of property they are searching for. In this way you can have a selection of available property that fit their preliminary needs already pinpointed when you return their call. The client is comfortable knowing that a representative from your firm contacted them on the same day, you are comfortable in knowing you can still have a life and the virtual assistant is comfortable knowing they assisted in making your business there business.

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