Customer Database Management (CDM) for Real Estate Agents

Operating your business by the seat of your pants is a recipe for disaster. Changes are needed while there is still time to turn things around and save your business and revenues from disappearing for good.

 A very important change that needs to take place is the better management of your customer files. Do not continue to ignore this important work: it will not organize itself so that you can access this information when needed. There are not enough hours in a day and you do not have enough pairs of hands to keep up with it all. Top producing realtors just like you also have the dilemma of not having enough time for all of the added work created by real estate.

 The key difference between top producing realtors and the real estate agents who become overwhelmed and stunted in their productivity is the employment of effective labor distribution. This means dividing labor and time smartly.

 Leading real estate agents know that they have to be mobile in order to find and facilitate the real estate contacting and connecting that nets revenues for the realtor. Yet it is an inescapable fact that the more successful you can do this, the more additional busy work you will create for yourself. Keeping yourself atop all of this busy work so profits are not lost is where effective labor distribution comes in.

 All of the hard work of making those connections with people will be wasted if you can not find their information when you need to make contact with them about a property that has become available or about a very interested buyer. A real estate VA can manage your customer data files so this will not happen.

 Good Customer Database Management requires constant attention. A real estate VA has the time and skill required for the constant attention and management of your important customer data. Superior CDM provides more than just fast access to customer phone numbers when you need to discuss something with a client.

 Customer data can be organized and used in a variety of ways to help you to be even more productive as a realtor. The information from your customer files can be used in marketing just listed properties and price slashes by sellers eager to sell, to the buyers most likely to bite on them.

 The information contained in your customer data files can be used to create comprehensive reports detailing recent real estate activity, including what prices properties from specific neighborhoods are fetching on the market. You could use these reports for several purposes.

 Outsourcing your customer data management work to a real estate VA will also help you with the first rule of successful business, giving your customers the best in customer service. Your customers want to know that you appreciate their business and if given great service they won’t hesitate to send your way. Updated customer data files will remind you of when a special call, note, or gift to a valued client is needed. Providing your customers with service with a personal touch will cement your relationships for recurring business with them.

 Effective labor distribution helps you to be a more productive and successful real estate agent. You can continue to effectively distribute labor by outsourcing your busy work to a real estate VA. Your productivity as a realtor and the success of your business will be better for it. A real estate virtual assistant is a most capable office assistant who will never demand that you give them an office with the best view or a premium parking spot.

Sarah Reiter is preside.2nt of Creative Agent Solutions, an Arizona based online marketing company that specializes in virtual real estate services.  Sarah Reiter is an ethics checked Certified Real Estate Support Specialist (CRESS) with the International Virtual Assistants Association (IVAA), a Professional Real Estate Virtual Assistant (PREVA) with the Real Estate Virtual Assistant (REVA) Network, a CyberStarVA Member, an affiliate of the Southeast Valley Regional Association of Realtors (SEVRAR), Scottsdale Association of Realtors in Arizona (SAAR), and Arizona Small Business Association (ASBA), as well as a Certified Virtual Assistant (CVA) with the Settlement Room ™. 

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