Ask for Referrals from Clients and Increase Your Sales

Most of us know of at least one person within our circle of family, friends, and acquaintances who are either looking to buy or sell real estate. Very often it is several people we know who are either looking to acquire real estate property or to relinquish, through sale, real estate property that is owned.

Real estate agents have long-used the knowledge that their present clients have about the real estate needs of family, friends, and acquaintances, as a valuable resource to generate new clients, business, and sales for themselves. You have the same opportunity to increase your clientele list and sales profits in the clients you are already serving. Simply ask your clients if they know of someone who is in need of real estate services. You can follow this up by asking your clients to think of, and recommend you, to those who might be in need of real estate services. Word-of-mouth, the recommendations made by family, friends, and social contacts, carries a lot of weight for most people. Most of us prefer to do our business with the businesses that the people we know have used, and can highly-recommend to others. In fact, a good many of us seek the opinions of those closest to us whenever we are in need of service, whether it’s to help find the best doctor for our family, a competent and affordable mechanic for car repairs, or the go-to person in the real estate business. Successful realtors know about the importance of always being on the look-out for networking opportunities to increase business and sales, and client-referrals are an excellent networking opportunity whose importance for success in business should never be overlooked. A successful real estate agent will never underestimate the value of referrals made by satisfied clients to others in need of real estate services. This increases the number of clients coming to them with their real estate needs and that translates into higher sales for the real estate agent. Don’t neglect to show your appreciation of the “invaluable” service that your clients provide for you when they refer you to others. When a new client comes to you with their real estate needs, ask them how they heard about you and the services you offer. If they were referred to you by another client, remember to send a “Thank You” note or small gift to the client who made the referral. This requires so little effort on your part, but goes a long way towards strengthening the agent-client bond you have with your clients. These strong bonds only increase your reputation as a real estate agent, which furthers the probability that your clients will refer you to others, and that the general public may also be referred to you just by the “buzz” about you and your business. Remember that more referrals means-more sales! To learn more about the benefits of using client-referrals to increase your real estate business and sales, as well as other helpful information to you as a professional real estate agent: We invite you to visit and join one of our real estate agent networking communities. Resources 4 Realtors This networking community for the real estate professional looking to stay on top- of- their -game with the latest information, advice, technology, tools, and resources available to help realtors to grow and maintain a successful real estate business. This community welcomes both the professional Realtor and VA’s. Real Estate VA Connect This networking community brings Realtors and Virtual Assistants together- to share and learn from one another.

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